Throughout Fineris's journey, we have actively partnered with the global anti-spam community, including Internet Service Providers, Email Service Providers, and anti-spam organizations, in the ongoing fight against spam. Every day we encounter senders impersonating reputable brands and attempting to phish for personal information. To protect our clients and their recipients, we have established our own set of guidelines that complement existing spam laws across the countries we operate in.
These guidelines not only help us identify bad actors, they also improve your email deliverability and contribute to a strong sending reputation. Failure to adhere to these rules may affect your ability to send emails and use our services, potentially resulting in rate limitations or temporary or permanent account suspension.
Data We Monitor
To protect deliverability and recipients, we track the following signals:
- Bounces: emails that can't be delivered and are returned to the sender, typically due to an incorrect or inactive address.
- Unsubscribes: recipients who opt out of further communication, for reasons such as lack of interest or content mismatch.
- Blocks: emails that cannot leave our servers due to permanent errors, including non-existent or invalid addresses, or messages reported as spam.
- Spam Complaints: the number of recipients who mark your message as spam.
- Spamtrap Hits: webmail providers convert inactive addresses into spam traps to identify senders using outdated or purchased lists.
- Abuse Complaints: when a recipient reports a sender for unsolicited messages.
The Rules
To optimize your deliverability rates, prevent account suspension, and help fight spam, you must adhere to the following rules:
1. Include an unsubscribe link in every campaign
Each campaign must have a clear and accessible opt-out link. Once a recipient unsubscribes, take immediate action to stop further emails to that individual.
2. Comply with anti-spam regulations
Ensure all your email campaigns comply with the CAN-SPAM Act, GDPR, and any similar regulations applicable in your contacts' countries.
3. Communicate sender identity clearly
The "From," "To," and "Reply-To" fields must accurately reflect the sender's domain name and email address. Emails should be sent from domains that are at least a month old with transparent public records. If emailing on behalf of a third-party organization, the email body must clarify that it is sent via a third-party domain.
4. Restrict content to legal and legitimate information
Fineris prohibits messages that contain, promote, or link to illegal or harmful content. We generally do not work with senders promoting gambling, adult content, weapons, drugs, political campaigns, or other sensitive topics without prior approval. Your emails must not contain content deemed unsuitable by Fineris.
5. Comply with applicable laws and our terms & policies
Your use of our services must comply with all relevant laws and our terms, including our Privacy Policy and the Microsoft and Gmail program policies where applicable. It is your responsibility to ensure compliance, and we reserve the right to adjust your rate limits or take other measures if compliance risks arise. For businesses regulated by specific authorities (e.g., in finance or healthcare), please contact our team to discuss custom account options rather than using a self-service account. Fineris reserves the right to request relevant documents and licenses related to your business activities.
6. Use Gmail and connected mailbox features responsibly
If you connect Gmail or another mailbox provider to Fineris, you remain responsible for complying with the relevant provider rules, including Google's applicable Gmail and API policies.
- You must not use Fineris to send spam, phishing messages, deceptive outreach, or unlawful communications.
- You must not use Fineris to circumvent mailbox provider safeguards, rate limits, spam controls, or enforcement mechanisms.
- Google user data accessed through Google APIs may only be used for user-facing features requested by the user and in accordance with the Google API Services User Data Policy, including the Limited Use requirements.
- You must honor unsubscribe requests, objections, and opt-outs without undue delay and avoid re-contacting recipients unless you have a valid legal basis to do so.
7. Monitoring and enforcement
To protect recipients, sender reputation, and platform integrity, Fineris may investigate suspected abuse, restrict certain sending features, adjust sending limits, suspend access, or terminate access where we reasonably believe this policy, applicable law, or third-party platform rules have been violated.