From limited reach to 120+ interested B2B leads and a multi-million government deal in progress, in 12 months.

Fineris helped Altair International expand beyond existing channels by identifying and engaging qualified distributors, enterprise buyers and institutional accounts.

About Altair International

Altair International manufactures cleaning products and works across distributor, enterprise and institutional buyer channels.

Background & Challenge

Altair International had strong cleaning products, but international distribution access remained limited and expansion depended on a narrow set of existing channels.

The team needed a more systematic way to reach distributors, enterprise accounts and institutional buyers in new markets.

Solution

Fineris provided direct access to qualified distributors and B2B buyers, giving Altair a structured process for opening new commercial conversations.

Within 12 months, 120+ qualified prospects were identified and engaged, with a multi-million APAC government deal currently in progress.

Our Impact

120+
Qualified prospects
12 months
Timeframe
APAC
Deal in progress

Proof

Distributor and B2B buyer engagement

The campaign focused on distributor, enterprise and institutional buyer channels, with qualified prospects identified, contacted and moved into structured commercial follow-up.

Video Testimonial

Errol Krugger
Partner, Altair International Portfolio

"Fineris is now a core part of our distribution chain, connecting us with distributors and end B2B clients at scale."

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