From event-led follow-up to a $1.7M pipeline across 3 new markets.
Fineris converted trade fair interest into a structured market-entry process across Brazil, the US and the GCC.
About Marston Domsel's Distributor
A distributor of Marston Domsel adhesives and sealants serving industrial buyers across multiple export markets.
Background & Challenge
Trade fairs generated qualified interest for the distributor, but follow-up was manual and many conversations lost momentum after the event.
The company needed a structured outbound process to develop Brazil, the US and the GCC in parallel.
Solution
Fineris built a repeatable buyer outreach process across the three markets, targeting industrial accounts with relevant demand for adhesives and sealants.
In the first month, 16 qualified conversations were facilitated, and the commercial pipeline reached $1.7M in under 4 months.
Our Impact
Proof
Companies reached
Priority accounts were engaged across packaging, industrial, energy and manufacturing categories, including Tetra Pak, Scania, Liebherr, WEG, Vale and Embraer.
